SEO & Website Resources

Guides on getting more out of your website — what to measure, what to fix first, and how to explain it to a client.

SEO

An SEO audit is a systematic check of your site's technical setup, on-page elements and content to find what is holding back search visibility.

This SEO audit checklist follows the auditor's process from crawling and indexing through technical checks, content review and reporting.

This page-level checklist covers the on-page SEO elements every website owner should check on each important page of their site.

A technical SEO audit checks whether search engines can crawl, render and index your site properly, alongside speed and structured data.

Core Web Vitals measure loading speed, responsiveness and visual stability using real user data at the 75th percentile.

Improving website speed usually comes down to fixing a handful of common culprits, from oversized images to unoptimised code and slow hosting.

This local SEO checklist covers the website and off-site signals small businesses need for stronger visibility in local search.

A website audit is a structured review of your site's technical health, SEO, content and usability that reveals what to fix first.