Everything we check

SEO Audit

How well search engines can understand and present your pages.

• Page titles
• Meta descriptions
• H1 and H2 structure
• Canonical tags
• Robots.txt
• XML sitemap
• Indexability
• Internal links
• External links
• Image alt text
• URL structure
• Duplicate content indicators
• Structured data / schema
• Open Graph tags
• Social metadata

Technical SEO

The foundations that decide whether your pages can be crawled and trusted.

• HTTPS
• HTTP to HTTPS redirects
• Canonicalisation
• Robots directives
• Sitemap availability
• Broken links
• Crawlability
• Status codes
• URL issues
• Duplicate pages
• Character encoding

Performance

Measured live by Google's Lighthouse engine — never estimated.

• Performance score
• Largest Contentful Paint
• First Contentful Paint
• Cumulative Layout Shift
• Total Blocking Time
• Speed Index
• Core Web Vitals

Each metric is explained in everyday language, with the specific change that would improve it.

Mobile

Most visitors arrive on a phone. These checks reflect that.

• Viewport configuration
• Zoom restrictions
• Text readability
• Horizontal overflow
• Fixed-width layout problems
• Mobile performance

Content

Depth, structure and clarity of what visitors actually read.

• Word count
• Heading structure and order
• Thin content
• Duplicate content indicators
• Missing standard pages
• Calls to action
• Content clarity

Accessibility

Whether people using assistive technology can actually use the site.

• Image alt text
• Form labels
• Heading hierarchy
• Link accessibility
• Button accessibility
• ARIA reference errors
• Keyboard navigation order
• Declared page language

Colour contrast checks are added when a rendering engine is connected to the audit pipeline.

Local SEO

Signals that help nearby customers find you.

• Business name, address and phone presence
• Local keywords and service areas
• Contact information
• LocalBusiness schema
• Contact and location pages

We report only what is published on your website. We do not claim access to Google Business Profile data.

Conversion Optimisation

Whether visitors are guided towards contacting or buying.

• Calls to action
• Contact forms
• Phone numbers and email visibility
• Trust signals
• Social proof
• Pricing visibility
• Above-the-fold messaging
• Lead capture opportunities

Conversion findings are heuristic. They flag likely friction, not guaranteed outcomes.