AI-powered website audits that show you exactly what needs improving.
Analyse SEO, technical health, performance, content, accessibility, mobile, local SEO and more — all in one place. SiteScore is a website audit tool and SEO checker that explains every finding in plain English.
- Free to try
- No credit card required
- Results in minutes
Top issues found
- Missing meta descriptionsHigh
- Images are not optimisedHigh
- Slow largest contentful paintCritical
- Missing internal linksMedium
- 18 further checks passed
What SiteScore checks
Every score comes from deterministic checks against your live pages. The AI explains the findings — it never invents them.
SEO Audit
Titles, meta descriptions, heading structure, canonicals, indexability, internal links, alt text, schema and social metadata.
Technical SEO
HTTPS, redirects, robots directives, sitemap availability, status codes, broken links and duplicate pages.
Performance
Real Lighthouse measurements: LCP, FCP, CLS, Total Blocking Time and Speed Index, each explained in plain English.
Mobile
Viewport configuration, text readability, horizontal overflow, layout problems and mobile loading speed.
Content
Word count, heading structure, thin and duplicate content signals, missing key pages and call-to-action clarity.
Accessibility
Alt text, form labels, heading hierarchy, link and button names, ARIA references and keyboard order.
Local SEO
Name, address and phone presence, location wording, contact pages and LocalBusiness schema.
Conversion
Calls to action, enquiry forms, contact visibility, trust signals and above-the-fold messaging — heuristic, and labelled as such.
Built for website owners, marketers, freelancers and agencies.
What you get from every audit
Not just a number. A clear report showing what's wrong, the proof, and what to do next.
Overall website score
One score out of 100, built from fixed, weighted checks.
Category scores
SEO, technical, performance, mobile, content, accessibility, local and conversion.
Findings
Every issue we found, ordered by how much it matters.
Evidence
The page, what we detected and what we expected — so you can check it yourself.
AI insights
A plain-English summary and fixes, based only on the measured findings.
Reports
Shareable and PDF reports, white-labelled on the Agency plan.
How it works
Three steps from a web address to a prioritised list of fixes.
Enter your website
Tell us which website you want to analyse.
Let SiteScore AI audit it
We analyse the technical foundations, SEO, performance, content and user experience.
Get your action plan
See exactly what's wrong, why it matters and what you should do next.
How we audit
We combine automated technical checks, real performance measurements and AI-powered recommendations — and we always tell you which is which.
Measured data
Page speed and Core Web Vitals come from Google's Lighthouse and, where available, real visitor data. If a measurement can't be taken, we say so instead of estimating.
Rule-based findings
Every score comes from a fixed rulebook of checks — missing titles, broken links, absent sitemaps and so on — with the same weighting for every website.
AI recommendations
The AI never inspects your website. It reads the findings above and explains them, prioritises them and drafts improvements. Recommendations are advice, not guarantees.
No audit tool can guarantee better Google rankings, and we don't claim to. We show you what's measurably wrong and what we'd fix first.
Save hours auditing client websites
Audit client sites quickly, spot SEO and technical problems, generate professional branded reports, manage clients and projects, and turn audits into leads — without checking across several separate tools.
The usual way
- Multiple tools
- Manual checking
- Collect findings
- Create report
- Send to client
With SiteScore
- Enter website
- Run audit
- Review findings
- Generate report
- Share with client
Who SiteScore is for
Anyone responsible for a website's results — whether it's your own site or a client's.
Website owners
Find out, in plain English, whether your site is costing you enquiries and what to fix first.
Check your websiteSEO professionals
Get a consistent, evidence-backed crawl of on-page and technical issues to start every project.
See the SEO checksFreelancers
Audit prospects before you pitch and check your own builds before handover.
SiteScore for freelancersWeb designers
Catch mobile, accessibility, speed and launch problems before the client does.
SiteScore for web designersAgencies
Client projects, branded reports, lead-generation audit pages and outreach drafts.
SiteScore for agenciesHow the scoring works
Each of the eight categories is scored from its own checks, each worth a fixed number of points. The categories are then combined using fixed weights into one score out of 100 — the same rules for every website, so a change in score means your site changed.
Anything we can't measure reliably — speed when Google's test is unavailable, or text on a page that only appears with JavaScript — is marked "not measured" and left out, instead of being counted as a fail. Every report shows crawl coverage and a score confidence of High, Medium or Limited.
Free vs Pro vs Agency
Free
£0
For trying SiteScore: 5 audits a month with scores and core checks. No card needed.
Pro
£14.99/month
For businesses and marketers: deeper analysis, AI tools, PDF reports, monitoring and audit history.
Agency
£59/month
For agencies and freelancers managing clients: everything in Pro plus white-label reports, client projects and lead pages.
Frequently asked questions
- What is a website audit?
- A structured check of a site's SEO, technical setup, speed, content and usability that produces a prioritised list of fixes. SiteScore runs one automatically in about a minute.
- What does an SEO audit check?
- Titles, meta descriptions, headings, canonical tags, indexability, internal links, image alt text, structured data, social tags and the sitemap — on every page we analyse.
- Is SiteScore free?
- Yes. Create a free account to run audits; no payment card is required. Pro (£14.99 a month) and Agency (£59 a month) add history, AI tools, monitoring and agency features.
- Can I audit a client's website?
- Yes, any publicly reachable site. Paid plans let you save audits per client and export reports; Agency adds your own branding.
- What does the SiteScore score mean?
- It's a weighted average of eight category scores built from fixed checks. 80+ is good, 55–79 needs attention, under 55 is critical. Anything we couldn't measure is left out rather than counted as a fail.
- Does SiteScore guarantee higher Google rankings?
- No. No audit tool can. SiteScore shows what is measurably wrong and what to fix first; rankings also depend on competition and other factors an audit can't see.
See what's holding your website back.
Run a free SiteScore audit and get actionable insights in minutes.
- Free to try
- No credit card required
- Results in minutes